With research finding that a staggering 43% of lottery winners switch on the kettle to celebrate their life changing moment, Tetley has joined forces with The National Lottery to create a special gold-star infused tea blend – called Winners Brew – exclusively for lottery winners.
It would be a natural assumption that lottery winners, who are often seen in the media spraying champagne following their win, would choose a glass of fizz in the moments after they realise they have won. However research by The National Lottery has found that an astonishing number of winners snub the bubbles and instead turn to the humble cuppa upon discovering their big news, with just 11% opting for champagne.
The exclusive tea, created and produced by Tetley, is made from leaves specially selected from the highest altitude and high quality tea estates around Mount Kenya and the Great Rift Valley to help provide a calming and soothing sensation for lottery winners.
Each handmade teabag also has a sprinkling of real gold leaf stars, adding a bit of National Lottery sparkle to every cup.